Last updated: August 8, 2026

The Grit and Co. operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Grit and Co. is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address. Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. Account information including your username, password, security questions, preferences and settings. Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions. Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry. Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers. Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information; Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies; From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf; From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. Marketing and Advertising. Security and Fraud Prevention. Communicating with You. Legal Reasons.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf; With business and marketing partners to provide marketing services and advertise to you; When you direct, request us or otherwise consent to our disclosure of certain information to third parties; With our affiliates or otherwise within our corporate group; In connection with a business transaction or legal obligation.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. Shopify may also use enhanced features that incorporate data from your interactions with our store and other merchants. Shopify is responsible for processing your personal information for these enhanced features.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites.

Social Media, Pixels, and Cross‑Platform Advertising

In addition to the personal information described elsewhere in this Privacy Policy, we collect, use, and share certain information when you interact with us on social media platforms, including Facebook, Instagram, and TikTok (collectively, “Social Media Platforms”). This section explains how your information is processed in connection with these platforms.

Information We Collect Through Social Media

We may collect personal information when you:

• Follow, like, comment on, or interact with our social media content

• Send us direct messages

• Tag us or share user‑generated content

• Click on our ads or visit our website through social media links

• Engage with our posts, stories, reels, or videos

This may include your username, profile information, public posts, messages, engagement metrics, and any content you choose to share.

Advertising Pixels and Tracking Technologies

We use tracking technologies provided by Social Media Platforms, including:

• Meta Pixel (Facebook & Instagram)

• TikTok Pixel

These technologies collect information such as:

• Pages visited

• Items viewed or added to cart

• Purchases made

• IP address, device type, browser information

This information may be used to:

• Measure ad performance

• Build custom audiences

• Create lookalike audiences

• Deliver personalized or targeted advertising

• Improve marketing and content strategies

How Social Media Platforms Use Your Information

Social Media Platforms may use information collected through pixels or your interactions with our content to:

• Personalize ads

• Improve their advertising systems

• Combine data from our store with other merchants

These platforms process your information according to their own privacy policies.

Sharing Information With Social Media Platforms

We may share certain information with Social Media Platforms to facilitate advertising and analytics, including:

• Email address (hashed)

• Phone number (hashed)

• Purchase information

• Website activity

Your Choices and Opt‑Out Rights

Depending on where you reside, you may have the right to opt out of:

• Targeted advertising

• Cross‑platform tracking

• Sharing of personal information for advertising purposes

You may exercise these rights through:

• Our website’s opt‑out mechanisms

• Your browser’s Global Privacy Control signal

• Social Media Platform ad settings

• Advertising industry opt‑out tools

User‑Generated Content

If you tag us, mention us, or share content featuring our products or brand, we may repost or share that content. If you would like your content removed, please contact us.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction.

 

What Are Cookies?

Cookies are small data files stored on your device when you visit a website. They help websites function properly, improve user experience, and provide analytics and advertising capabilities. Cookies may be “session” cookies (deleted when you close your browser) or “persistent” cookies (stored until they expire or are deleted).

We also use similar technologies such as pixels, tags, and scripts.

Types of Cookies We Use

1. Essential Cookies

These cookies are necessary for the operation of our website and Services. They enable core functions such as:

• Secure checkout

• Shopping cart functionality

• Account login

• Page navigation

Without these cookies, the website cannot function properly.

2. Performance & Analytics Cookies

These cookies help us understand how visitors use our website, including:

• Pages visited

• Time spent on the site

• Error reports

• Traffic sources

We use Shopify’s analytics tools and may use additional analytics services to improve our website and Services.

3. Functional Cookies

These cookies allow us to remember your preferences, such as:

• Saved items

• Account settings

• Language or location preferences

They help personalize your experience.

4. Advertising & Targeting Cookies

We use advertising cookies to deliver relevant ads and measure their effectiveness. These cookies may track your browsing activity across websites and platforms.

This includes cookies and pixels from:

• Meta (Facebook & Instagram)

• TikTok

• Shopify marketing integrations

These technologies may collect information such as:

• Pages you visit

• Items you view or add to cart

• Purchases you make

• Your IP address, device type, and browser

• How you interact with ads or posts

This information may be used to:

• Build custom audiences

• Create lookalike audiences

• Deliver personalized ads

• Measure ad performance

• Improve marketing strategies

Social Media Platforms may combine this data with information they already have about you.

Third‑Party Cookies

Third parties may place cookies on your device when you:

• Interact with embedded content

• Click links to external sites

• Engage with our social media pages

• View or click on ads

These third parties include Shopify, Meta, TikTok, analytics providers, and marketing partners. Their use of cookies is governed by their own privacy policies.

Managing Cookies & Opt‑Out Options

You have several options to control or limit cookies:

Browser Settings

Most browsers allow you to:

• Block cookies

• Delete cookies

• Receive alerts when cookies are used

Global Privacy Control (GPC)

If your browser sends a GPC signal, we will treat it as an opt‑out request where required by law.

Social Media Ad Settings

You can adjust your ad preferences directly on:

• Facebook

• Instagram

• TikTok

Industry Opt‑Out Tools

You may also use:

• Network Advertising Initiative (NAI) opt‑out tools

• Digital Advertising Alliance (DAA) tools

Our Website Controls

Where applicable, you may manage cookie preferences through our website’s cookie banner or settings.

Please note that disabling certain cookies may affect website functionality.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. We will update the “Last updated” date when changes are made.

Security and Retention of Your Information

No security measures are perfect or impenetrable. We retain personal information as needed to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce policies.

Your Rights and Choices

Depending on where you live, you may have rights to access, delete, correct, or opt out of certain uses of your personal information. You may exercise these rights where indicated on the Services or by contacting us.

Complaints

If you have complaints about how we process your personal information, please contact us. You may also have the right to appeal or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. If transferred out of the EEA or UK, we rely on recognized transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the “Last updated” date.

 

This Cookie Policy explains how The Grit and Co. (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website, use our Services, or interact with our content or advertisements. This policy should be read together with our Privacy Policy.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please call 970-980-4537 or email info@thegritandco.com, or contact us at:

1001 Axis Drive, Severance CO 80550, United States